GUIDE: Easy Blog Set Up On Squarespace

When I hand over the keys to a new website I always urge a client to blog as often as possible to boost their SEO and build a relationship with their audience. Some clients love to blog and others prefer to have Wild Willow (or someone else) do it for them. Whatever works!

Recently, our amazing New Zealand client Cryo Health Solutions decided to take on the blogging job themselves and asked for a detailed guide on how to do it. I created the following guide and thought it might be useful for others as well.

Please keep in mind that Wild Willow will have set you up a Blog Page as part of the design of the site. If it is not in the navigation toolbar it is in the hidden pages section of your Pages menu just waiting for you to decide when to make it live. On the off chance, you’d like to have multiple blog pages we have included how to set them up in this guide. If you already have a Blog Page, please ignore Step 1 and go straight to Step 2.


Note! This is a desktop only guide. Stay tuned for a guide to blog on your SS app shortly.

How Does Squarespace Blogging Work?!

Blog Pages

The Blog Page is blog’s landing page on your website. It displays multiple posts in a blog list or grid, depending on how we set it up. Blog lists can show either the full post content or short teaser excerpts. Blog grids show thumbnail images for each post, and may also include text. 

Clicking a post title or thumbnail image opens the individual blog post in its own page. 

You can have multiple Blog Pages on your site.

Blog Posts

Blog posts are sub-pages of a Blog Page. Each blog post has its own page and dedicated URL.

The layout, design options, and special features for your blog posts vary. You can add as many blog posts as you'd like. You should blog often! Blogs can (and should) auto-populate onto your social media accounts - like Facebook and Linkedin (but won’t populate to Instagram). Blogging often helps your SEO. It’s free marketing and builds trust with your community and customers.

Creating A Blog Page

In the Home Menu (your left toolbar), click Pages.

  1. To add a new Blog Page, click the + icon, and then select Blog from the New Page menu.

  2. If you already have a Blog Page, click its title in the Pages panel.

  3. If you already have a Blog page, please go straight to the next section

Note: Again, we will likely already have set you up a blog and either started it off for you, or placed it in your hidden pages section. If this is the case you can drag the blog out of hidden pages and into the top toolbar, footer or any other navigation.

Setting Up The Blog Post

The following steps have to be taken for every blog. It may seem very daunting at first but, trust us, after just a few blogs you’ll feel like a pro and it will take you less than a minute to get each new blog set up.

We promise!

Step 1. Create A Blog Post

To add a new blog post:

Desktop Squarespace App

  1. In the Blog panel on the left of your screen, click the icon.

  2. To add a title for the blog post, click in the Enter a post title... box. The title must be 200 characters or fewer.

  3. Your new post includes a text Block to help you get started. To add more content to the post like an image, gallery or video, you simply add more blocks (we will get into this later).

Tip: To edit the blog post in full-screen, click the expander arrow in the top-right corner of the editor.

Step 2 . Add Categories & Tags

To organize your blog by subject, you can use categories and tags. To add categories and tags, click Tags + or Categories +


Tags must be 80 characters or fewer.Categories must be 25 characters or fewer.Tags and categories are case-sensitive. For example, entering Applesapples, and APPLES creates three tags or categories.

Step 3. Enable or disable comments

You can enable or disable comments for individual blog posts. Near the bottom of the blog post editor, click Comments On/Off.

If you’d like to, you can set a time limit for comments.

To close the blog post for commenting after a certain time, click never under Comments On, and then set a date and time when comments will be disabled.

Step 4. Add thumbnail images

Blog post thumbnails create tiles on grid layouts and display with the post in some list layouts. If you share your post on social networks, the thumbnail image appears in the post.

To add a thumbnail image:

  1. In the blog post editor, click the Options tab.

  2. Drag your image into the image uploader (or click the uploader area to select a file from your computer). You can also click Search For Image to use a stock image.

  3. Click Save.

Step 5. Add custom URLs

Post URL

Every blog post has its own URL, formatted based on your default Post URL Format. By default, the Post URL Format includes the publication date. Here's an example of a default blog post URL:


The URL automatically includes the Blog Page's slug. You can change the Post URL slug by adding custom text, using dashes instead of spaces. Here's how the URL would look if you removed /2017/01/01/post-title in the URL above and changed the Post URL slug to /my-new-post-title:


You can also add additional information to the URL after a forward slash ("/"). For example:


To edit the post URL: Click the Options tab, then click the Post URL box and edit the slug.

Source URL

To attribute the post to another source or a related link, add a URL to the Source URL box. 

To link the post title to the Source URL: Check Post Title should link to Source URL. Leave this option unchecked to add the source URL to the bottom of the post without linking the post title to it.

Step 6. Select an author

By default, the author of the blog post is the contributor who first created it. If your site has basic authors or other contributors with Administrator or Content Editor permissions, you can select a different author.

The author's name will display in the blog post and the main Blog Page, depending on your template and Site Styles settings. You can also set it to display in Summary Blocks and Archive Blocks.

To edit the author of the blog post: In the Options tab of the blog post editor, select an author from the Author drop-down menu. 

Step 7. Add an excerpt

Blog excerpts give your readers a taste or a teaser of a full blog post. If you write longer posts, a blog excerpt makes it easier for viewers to scroll through your blog.

To add an excerpt, click the Options tab, then add your excerpt text in the Excerpt box. 

Step 8. Add a location

To add a location to the blog post: Click the Location tab. Enter an address, and press Enter or Return to drop a pin on the map.

Step 9. Push content to social media

You can automatically push blog content to the following social accounts:

In the blog post editor, click the Social tab.

  1. Switch the Social toggle to on for any social account where you want to publish this post.

  2. Optional: customize the text accompanying the posts by entering text or variables in the field to the right. You'll see a preview of this text below the field.

  3. To automatically share the post on the social profiles you selected, publish the post.

To push content, first connect your social accounts. Blog posts will only push to a social account once. If you edit your post and want to share the updated version, share your blog post manually.

To learn more, visit Sharing content on social media.

Step 10. Save or publish

When you’re done editing a post, you have a few options:

  1. Save the post and keep it as a draft.

  2. Save the post and publish as a public post. Schedule the post to self-publish in the future.

  3. Save the post and put it aside for review by a senior editor or other contributor

  4. Save the post and keep it as a draftClick Draft.

To change the status of a post after it's saved or published, click the status label above the Save button.

Step 11. Manage blog posts

You can manage your blog posts in the Blog Page panel.

Filter and search

  • Draft, Published, Scheduled, and Needs Review posts are ordered by their last saved date, from newest to oldest.

  • Scheduled posts appear at the top.

  • Search for a blog post for editing or publication using the search bar at the top of the panel.

  • Filter the search to show all results, drafts only, or published posts only.

Edit a post

To edit an existing post, click the post title and click Edit.

Move posts

To move blog posts to another Blog Page on your site:

  1. Press and hold Shift and click the item you want to move. Continue holding Shift to select multiple posts.

  2. After selecting the posts you'd like to move, click Move. You’ll only see the Move button if you have more than one Blog Page.

  3. In the Select Destination Collection window, select the destination page, and click Move Items.

Change the publication date

You can change the publication date of a blog post before or after it's published. This changes the order in which posts appear on a Blog Page.

OKAY! But How Do I Write The Damn Thing?!?!

That’ll be our next post! And don’t forget that you can always get us to do it for you! ;)